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Philosophy · The idea and the science

How we experience the world matters.

What we mean by sensory health and experiential health, what research suggests about how environments shape human experience, and how those ideas show up in our work. Where research is solid, we cite it. Where we’re proposing something new, we say so.

What we believe

Dare to be more connected.

Human experience doesn’t happen in a vacuum. It happens in bodies, in rooms, on streets and in parks, among other people. The sounds we absorb, the light we live under, the spaces we move through and the company we keep all shape how present, comfortable and connected we feel.

Many of us have more ways to connect than ever, and fewer moments of actually feeling connected: to our own bodies, to the places we spend our days, to the people beside us. We don’t think technology or modern life is the enemy, and we know no two people meet the world the same way. We think how we experience the world deserves far more attention than it gets.

Immersive Health is an emerging cultural movement exploring how we reconnect with ourselves, each other and the world around us, through our senses. Music, art, nature, technology, creative expression and intentionally designed environments are how we explore it, in ticketed experiences, free community programming, creative collaborations, digital worlds and sensory-design advisory work.

The movement is the purpose. The experiences make it tangible. The business makes it sustainable. The feeling we’re after is simple: alive.

Three terms, used carefully

What we mean by sensory and experiential health.

These are organizing ideas for our work, not recognized clinical specialties or diagnoses. They rest on established research fields, which we name, and on our own synthesis, which we label.

  • Our framing

    Sensory health

    A way of understanding how sensory information and sensory environments relate to comfort, attention, engagement and the ability to take part in everyday life: sound, light, touch, movement, smell, temperature and the spatial qualities of a place.

    Built on sensory processing research, the neuroscience of perception and attention, environmental psychology.

  • Our framework

    Experiential health

    A broader lens on how the environments and experiences we move through relate to wellbeing, connection, agency, creativity and the sense of being present in the world. It includes sensory conditions, and also belonging, movement, nature, culture and other people.

    Built on environmental and public health, research on nature and restoration, research on social connection and participation.

  • The practice

    Sensory and experiential design

    The practical work of intentionally shaping environments, activities and experiences with human needs and differences in mind, so they are more comfortable, engaging, accessible and meaningful.

    Built on universal and neuroinclusive design, architecture and human-centered design.

Why this matters now

What the research suggests.

Seven questions behind our work, and what the evidence does, and doesn’t, say about each.

How to read this

  • Evidence Findings from reviews, guidelines or well-replicated research.
  • Emerging Promising but mixed, early or mostly associational evidence.
  • Interpretation Our reading of what the evidence means for design.
  • Our approach A choice we make, not a research finding.
  1. 01How do sound, light and space shape the way a place feels?

    Evidence Long-term exposure to road traffic noise above guideline levels is linked with harm to health, and the WHO advises keeping it under about 45 decibels at night (WHO Regional Office for Europe, 2018; Basner et al., 2014). Ordinary room light in the evening suppresses melatonin and shifts the body clock (Gooley et al., 2011). Design guidance on neurodiversity lists glare, flicker, acoustics, temperature, odor, visual complexity and layout among the qualities that make a space easier or harder to be in (British Standards Institution, 2022).

  2. 02What does nature have to do with wellbeing?

    Evidence Reviews link access to green space with better mental wellbeing, more physical activity and lower stress, and note that access, safety, upkeep and how a space is actually used all matter (WHO Regional Office for Europe, 2016; Twohig-Bennett and Jones, 2018; Bratman et al., 2019).

    Emerging Attention restoration theory proposes that natural settings help tired attention recover (Kaplan, 1995), and stress recovery research found faster physiological recovery with views of nature (Ulrich et al., 1991). Both are influential; the strength of the effects varies between studies.

  3. 03What gets in the way of taking part?

    Evidence In classic experiments, unpredictable noise people couldn’t control had stronger after-effects than the same noise they could predict or stop (Glass and Singer, 1972). Neurodiversity design guidance points to background noise, crowding, confusing wayfinding and the lack of somewhere to retreat as common barriers (British Standards Institution, 2022), and the National Autistic Society’s guidance for venues suggests quieter sessions, lowered lighting and sound, and quiet areas.

    Interpretation Control matters as much as the stimulus itself. A loud room you can step out of is a different experience from one you can’t.

  4. 04Why design for differences?

    Evidence People differ in how strongly they notice and respond to sensory input, across the whole population (Dunn, 1997; Aron and Aron, 1997). Differences in sensory responsiveness are common among autistic people (Ben-Sasson et al., 2009), and they vary widely from one person to the next.

    Interpretation No single sensory standard suits everyone. Good design offers range and choice instead of one setting for all.

  5. 05What can music, art, movement and shared experience offer?

    Emerging A WHO scoping review found the arts can play a role in wellbeing across the life course, while noting that study quality varies widely (Fancourt and Finn, 2019). Making music and moving in sync with others are associated with feeling closer to each other (Tarr, Launay and Dunbar, 2014).

    Evidence Social connection itself matters for health: a large meta-analysis linked stronger social relationships with a greater likelihood of survival (Holt-Lunstad, Smith and Layton, 2010), and the U.S. Surgeon General (2023) has named loneliness and isolation a public health concern. Much of this evidence is associational, so we treat it as a reason to explore, not as proof that any one experience improves health.

  6. 06Can technology help, without adding to the noise?

    Emerging Evidence on screens and wellbeing is mixed: large studies find small average associations that vary widely between people (Orben and Przybylski, 2019).

    Our approach We use technology to invite attention, not to compete for it: sound off until you choose it, motion you can turn down, nothing to win or score, and nothing recorded.

  7. 07Why is this a public health question?

    Evidence People in the U.S. spend roughly 87% of their time indoors (Klepeis et al., 2001). Universal design principles hold that environments should be usable by the widest range of people from the start (Center for Universal Design, 1997).

    Interpretation If the places we spend our lives in shape comfort, attention, participation and connection, then designing them well is a matter of public health, accessibility and culture, not just taste.

Neuroinclusive design

One environment, many ways to experience it.

Neuroinclusive design means designing with the full range of human minds and nervous systems in mind. People differ in how they perceive and respond to sensory information. Those differences can matter especially for some autistic and other neurodivergent people, and sensory preferences and comfort also vary across everyone.

It isn’t about fixing people, and no group has identical needs. It’s about offering more than one way to be in a space, instead of forcing everyone into one sensory standard. It is one important part of a wider idea: designing with human diversity in mind from the start.

  • Lighting that suits the moment, and can be adjusted where possible
  • Acoustic comfort, with options for different sound levels
  • Awareness of visual complexity, textures, temperature and odors
  • Clear wayfinding and a layout that’s easy to understand
  • Advance information about what an experience involves
  • Choice over how much to take part
  • Quiet areas, breaks and alternative routes where appropriate
  • Meaningful control over sensory intensity, when feasible

From the ideas to our work

Where the thinking shows up.

These are applications and areas of exploration, not treatments. None of our experiences is medically validated, and we don’t promise health outcomes.

  • Music-led gatherings

    Sound you feel with your whole body, in rooms set for it, with clear information beforehand and somewhere quieter to step away to.

    Gather
  • Sensory experiments

    Change one thing at a time, light, sound, scent or texture, and notice what it does to a room.

    Public experiments
  • Creative collaborations

    Artists, musicians, designers and venues bringing their craft; we bring sensory thinking and the research behind it.

    Collaborate
  • Digital exploration

    Worlds that invite attention rather than compete for it: sound off by default, motion you control, nothing to win.

    Explore
  • Physical environments

    Snapshots and strategy for campuses, hospitality and creative venues, designed with human differences in mind.

    Reimagine

Further reading

Selected references.

A starting point for exploring further. Every reference we cite anywhere on the site is listed in full on the science of spaces.

  • Aron, E. N., & Aron, A. (1997). Sensory-processing sensitivity and its relation to introversion and emotionality. Journal of Personality and Social Psychology, 73(2), 345–368.
  • Basner, M., et al. (2014). Auditory and non-auditory effects of noise on health. The Lancet, 383(9925), 1325–1332.
  • Ben-Sasson, A., et al. (2009). A meta-analysis of sensory modulation symptoms in individuals with autism spectrum disorders. Journal of Autism and Developmental Disorders, 39(1), 1–11.
  • Bratman, G. N., et al. (2019). Nature and mental health: An ecosystem service perspective. Science Advances, 5(7), eaax0903.
  • British Standards Institution (2022). PAS 6463:2022 Design for the mind: Neurodiversity and the built environment. Guide. London: BSI.
  • Center for Universal Design (1997). The Principles of Universal Design, version 2.0. Raleigh: North Carolina State University.
  • Dunn, W. (1997). The impact of sensory processing abilities on the daily lives of young children and their families: A conceptual model. Infants & Young Children, 9(4), 23–35.
  • Fancourt, D., & Finn, S. (2019). What is the evidence on the role of the arts in improving health and well-being? A scoping review. Health Evidence Network synthesis report 67. Copenhagen: WHO Regional Office for Europe.
  • Glass, D. C., & Singer, J. E. (1972). Urban Stress: Experiments on Noise and Social Stressors. New York: Academic Press.
  • Gooley, J. J., et al. (2011). Exposure to room light before bedtime suppresses melatonin onset and shortens melatonin duration in humans. Journal of Clinical Endocrinology & Metabolism, 96(3), E463–E472.
  • Holt-Lunstad, J., Smith, T. B., & Layton, J. B. (2010). Social relationships and mortality risk: A meta-analytic review. PLoS Medicine, 7(7), e1000316.
  • Kaplan, S. (1995). The restorative benefits of nature: toward an integrative framework. Journal of Environmental Psychology, 15(3), 169–182.
  • Klepeis, N. E., et al. (2001). The National Human Activity Pattern Survey (NHAPS). Journal of Exposure Analysis and Environmental Epidemiology, 11(3), 231–252.
  • National Autistic Society. Accessible environments. autism.org.uk
  • Office of the U.S. Surgeon General (2023). Our Epidemic of Loneliness and Isolation: The U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community.
  • Orben, A., & Przybylski, A. K. (2019). The association between adolescent well-being and digital technology use. Nature Human Behaviour, 3(2), 173–182.
  • Tarr, B., Launay, J., & Dunbar, R. I. M. (2014). Music and social bonding: “self-other” merging and neurohormonal mechanisms. Frontiers in Psychology, 5, 1096.
  • Twohig-Bennett, C., & Jones, A. (2018). The health benefits of the great outdoors: A systematic review and meta-analysis of greenspace exposure and health outcomes. Environmental Research, 166, 628–637.
  • Ulrich, R. S., et al. (1991). Stress recovery during exposure to natural and urban environments. Journal of Environmental Psychology, 11(3), 201–230.
  • WHO Regional Office for Europe (2016). Urban green spaces and health: A review of evidence. Copenhagen. who.int
  • WHO Regional Office for Europe (2018). Environmental Noise Guidelines for the European Region. Copenhagen.

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